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What does Color Matter?

PictureWhat? Nothing's wrong with my strawberry.
Some people love blue. Others love red or green. so what? Actually, it matters. Colors have a strong relation to emotions, culture, ideology, and even physiological body responses!
  • This webpage discusses the Psychology of various colors. CLICK HERE
  • This London Image Institute webpage explains the Emotional Impact of Color.  CLICK HERE
  • This IncredibleArt.org webpage discusses and explores the Cultural Impact of Color and its Symbolism. CLICK HERE
  • This Art in Context webpage discusses the history and affect of “Cool and Warm Colors,” as well as the Emotional Properties of numerous colors. CLICK HERE
  • This link demonstrates the impact of color on Decorating: CLICK HERE for Old&Sold Antiques Auction house

Check out this COLOR / EMOTION GUIDE to see how different businesses try to influence your opinion of them with the colors they use in their logos.

RGB VS CMYK

RGB stands for RED, GREEN, BLUE.   CMYK stands for CYAN, MAGENTA, YELLOW, and KEY (Black)
RGB is additive, meaning it lights up. RGB is used on digital stuff (webpages phone apps, etc), because TVs and computer monitors are "lit up." 
CMYK is subtractive, meaning it needs to be lit up. CMYK is used in print media; posters, brochures, etc.

RGB vs Hex

RGB stands for RED, GREEN, BLUE.   HEX is short for HEXADECIMAL, or a base 16 counting system
What's the difference between RGB and HEX code color? Find the answer HERE
List of color names with corresponding HEX and RGB codes HERE
Conversion Tool: Change your RGB codes to HEX codes HERE 
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